Live streaming has almost become the standard configuration of Internet products.
In addition to Douyin, Kuaishou and Taobao, well-known Internet platforms such as Xiaohongshu, Weibo, WeChat, Mogujie, Pinduoduo, Watermelon Video, Baidu, Weidian, B Station, etc. are all experimenting with live marketing.
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Everyone knows: this is a new opportunity.
If you don’t keep up, you will fall behind.
At the same time, the strong interactivity and real-time marketing of live broadcast have also become one of the strong channels for merchants to sell goods, attract traffic, and attract fans.
Beauty, clothing, jewelry, jade, food, and home department stores are the five most popular categories in the field of live delivery, and they have also become the first choice for companies, merchants, and professionals to bring goods.
Different categories have different live streaming skills.
1. Increase fans through pure content videos
First use interesting and useful non-e-commerce short videos to attract fans who are interested in and in need of the target product.
2. Expand the scope of the audience
The selection of products should not be overly limited or niche. For example, a business that sells holiday decorations should not only sell Christmas decorations.
3. Stable live broadcast and warm-up time
Fixed time, 1-2 hours in advance of the work preview, the live broadcast time should not be too short, keep it above 1 hour.
4. Arrange for the target group to try out the product
In addition to live broadcast, a trial can be arranged for target groups. For example, when selling toys, you can arrange for children to try it out. However, minors on Douyin live broadcast are not allowed to appear alone. If they need to appear, they must be accompanied by an adult.
5. Organize marketing activities in the live broadcast room
Using the seckill and coupon function, you can send red envelopes, buy one and send more, give gifts, half price for the second item, etc.
6. Interact in a variety of ways
Stay passionate. For example, Li Jiaqi and Wei Ya are full of passion and contagion in the live broadcast room. You can introduce product advantages, usage methods, and effects, and pay more attention to comments.
7. Create more interesting scenes
The sales scene is not limited to indoors, and can be adjusted according to the characteristics of the product. For example, you can go to the flower field to sell flowers.
