Live streaming has almost become the standard configuration of Internet products.
In addition to Douyin, Kuaishou and Taobao, well-known Internet platforms such as Xiaohongshu, Weibo, WeChat, Mogujie, Pinduoduo, Watermelon Video, Baidu, Weidian, and Station B are all experimenting with live marketing.
Everyone knows: this is a new opportunity.
If you don’t keep up, you will fall behind.
At the same time, the strong interactivity and real-time marketing of live broadcast have also become one of the strong channels for merchants to sell goods, attract traffic, and attract fans.
Beauty, clothing, jewelry, jade, food, and home department stores are the five most popular categories in the field of live delivery, and they have also become the first choice for companies, merchants, and experts to bring goods.
Different categories have different skills for live delivery.
1. Accumulate fans first, then sell goods live
First, through delicious sharing, cooking tutorials, food exploration (precise positioning) and other works, accurately attract a group of fans who are interested and in need of food.
2. Tasting fragrantly, explaining the advantages of the product
Show how it tastes delicious, introduce the taste, texture, and nutrition of food, and also introduce food practices, creative eating methods, and matching methods to help fans understand the product.
3. Live broadcast to send benefits and have fun interaction
Through the flash, buy more, buy a mysterious lucky bag and other forms to stimulate the desire to buy, you can also use the password red envelope, comment screenshots to give gifts to enhance interaction.
4. Go to the place of origin to show the freshness of the product
Fruits, fresh food, honey and other commodities can go to the source of production to visualize the food production process, or go to the factory to reflect the value of direct delivery from the factory.
5. Display qualification certificates to enhance trust
Food safety is related to physical health. Displaying product inspection certificates or qualification certificates in the live broadcast deepens fans’ trust in the live broadcast.